Scope

EXIN Data Analytics Foundation certification confirms that the professional understands life
cycle of collecting, cleaning, analyzing, and visualizing data for the purpose of gaining business
insights.
The certification covers:
• turning data into insights
• collecting, organizing, managing
• cleaning
• analyzing
• visualizing

Summary

Data analytics has its roots in statistics, which dates back to Ancient Egypt. Globalization and
technical facilitation have recently led to an ever-increasing amount of data. Organizations of all
sizes see the benefit of systematically gathering and using data to inform business decisions. The
vital role of data is reflected by the increasing number of functions that are related to it such as
data analysts, data scientists, data engineers and data managers.

Data analytics entails storing structured and unstructured data and transforming data by cleaning
it. Data analytics also includes aggregating data and drawing insights from it. However, it is not
only for specialists. Most business-oriented roles include requesting or creating reports.
Subsequently, it is crucial to understand the basic principles of how data is turned into insights for
anyone who is systematically processing information or wants to submit efficient requests for
reports to inform the decision-making process.

The EXIN Data Analytics Foundation certification helps professionals understand the basic
concepts of data analytics, the activities in the data analysis process, and the different methods
used to analyze data. Candidates who pass the exam also know how outputs from the analysis
process can be visualized in charts, graphs, and plots.

Context

The EXIN Data Analytics Foundation certification is part of the EXIN Data Analytics qualification program.

Target group

The EXIN Data Analytics Foundation certification is developed for professionals who are aspiring a
role where analyzing data is part of their core responsibilities. More specifically, the following roles
could be interested:
• data/information analysts
• business intelligence analysts
• data administrators/(business) information managers
• data/analytics managers
• data scientists

This certification is also a good starting point for professionals involved in (business) operations
and management in any domain, who are interested in the business benefits of data analysis and
the techniques involved in it. These roles could include:
• (digital) marketing/media specialists
• marketing/market research analysts
• business unit/department managers
• business analysts
• finance professionals

Requirements for certification

• Successful completion of the EXIN Data Analytics Foundation exam.

Examination details

• Examination type: Multiple-choice questions
• Number of questions: 40
• Pass mark: 65% (26/40 questions)
• Open book: No
• Notes: No
• Electronic equipment/aides permitted: No
• Exam duration: 60 minutes
• The Rules and Regulations for EXIN’s examinations apply to this exam.

Bloom level

The EXIN Data Analytics Foundation certification tests candidates at Bloom level 1 and 2 according
to Bloom’s revised taxonomy:
• Bloom level 1: Remembering – relies on recall of information. Candidates will need to
absorb, remember, recognize and recall.
• Bloom level 2: Understanding – a step beyond remembering. Understanding shows that
candidates comprehend what is presented and can evaluate how the learning material may
be applied in their own environment. This type of questions aims to demonstrate that the
candidate is able to organize, compare, interpret and choose the correct description of
facts and ideas.

Training
Contact hours

The recommended number of contact hours for this training course is 14. This includes group assignments, exam preparation, and short breaks. This number of hours does not include lunch breaks, homework, and the exam.

Indication study effort

56 hours (2 ECTS), depending on existing knowledge.